Dyllan Nacario
SEO, AEO and PPC manager. Freelance web designer.
I turn struggling ad campaigns into steady sources of leads and sales, and I build fast websites that turn visitors into customers.
web_designs
Web designs
Five live sites for small businesses. Each one is designed, built and set up for search from day one. Click a site to visit it.
Moonstone Crystals
A full redesign of a crystal shop, using dynamic collections so products and categories update themselves.
+15% sales month on month straight after launch, and +20% clicks in the first month from SEO fixes.
Visit this siteVeni Vidi Vici Games
A new site built from scratch with its own graphics, a custom shop and full event tracking. Fast and easy to use on mobile.
Visit this siteKnobbalytees
A site for a handmade crystal tree business, with a custom-built hero section and a pop-up note that updates from a spreadsheet.
Visit this siteLeela Hunt Coaching
A clear, calm site for a coach, designed to guide visitors to book a call.
Visit this siteOak Tree Healing
A healing practice site with a gift voucher form that sends orders straight to the owner.
Visit this siteseo
SEO and AI search
I get websites found on Google and in AI answers, then fix whatever is stopping them from ranking.
More web traffic in 6 months
E-commerce overhaul and catalogue optimisation.
Search impressions
From the same e-commerce project.
Rise in search rankings
Within six months.
More clicks in month one
Moonstone Crystals: I audited, fixed and indexed ignored pages.
What I do
AI search
- LLMs.txt set-up
- AI Overview optimisation
- Schema and content for AI visibility
Technical SEO
- Site audits
- Fixing pages Google ignores
- Schema markup
Content and keywords
- Content planning
- On-page optimisation
- Keyword research
Tracking and reports
- GA4 and Search Console
- Ahrefs and Semrush
- Microsoft Clarity
ppc
Paid ads that cost less per lead
I take over expensive, underperforming accounts and bring the cost per lead down. Here is how far it dropped on three real campaigns.
B2B lead generation 92% lower in 1 week
Brochure lead generation 79% lower in 5 months
High-ticket home improvements 75% lower in 2 months
Storefront Goals campaign Under £7 per lead at weekends
I scaled this campaign to a sub-£7 weekend cost per lead, bringing in high-volume retail leads at a fraction of the industry cost.
How I work on an account
Fix the tracking
I set up and test event tracking, and repair what previous agencies left broken. Good decisions need good data.
Target the right people
I build audiences from your CRM and GA4 data, so budget goes to people likely to buy.
Control the bids
On small budgets I switch from auto to manual bidding for tighter control. On bigger budgets I run A/B tests.
Report clearly
Plain monthly reports from Optmyzr, Looker Studio and GA4, so you always know what your spend achieved.
about
About me
Hi, I’m Dyllan. I turn struggling ad accounts into steady sources of leads and sales.
I’m a digital growth strategist with over 5 years of experience. I work with both B2B and B2C businesses, mixing PPC data analysis with creative web design.
That means I can build a page from the ground up and then make it pay for itself.
By day I lead SEO and PPC for 20+ clients at ICAAL. Outside of work, I design and build websites for small businesses.
experience
Work experience
Five years in digital marketing, from marketing assistant to account manager.
ICAAL
Digital marketing agency
SEO and PPC Account Manager Nov 2025 to now
Sole lead for 20+ clients. I lead a team of executives and senior executives.
- Cut cost per conversion on high-risk PPC accounts
- Moved low-budget accounts from auto to manual bidding
- Ran A/B tests and audience splits on high-budget accounts
- Fixed broken event tracking left by previous agencies
- Improved visibility in AI search with LLMs.txt, schema and content
- Ran 1-2-1 and group training for trainees
- Looked after high-profile clients
- Grew 4-figure monthly SEO retainers to 5 figures
Senior SEO Executive Jul 2024 to Nov 2025
- PPC: Performance Max, Shopping and search for B2C and B2B, reported in Optmyzr and Looker Studio
- SEO: content plans, on-page work, schema, keyword research and Ahrefs tracking
- Client contact, task setting and monthly reports
- Took a Storefront Goals campaign to a weekend cost per lead under £7
SEO Executive Oct 2023 to Jul 2024
- Technical on-page SEO and content across many CMS platforms
- Monitored and improved cost per conversion on PPC campaigns
Tourism South East
Marketing Co-ordinator, 1-year contract
- Grew a consumer site with 4M+ views a year and refreshed the corporate site
- Sold monthly MEET Beyond London e-newsletter slots
- Published SEO content and added JavaScript on Wix
- Ran the Visit South East England site (800+ listings)
- Led social campaigns and supported events
Kate Underwood HR
Marketing Co-ordinator Dec 2021 to Aug 2022
- Ran webinar campaigns across email, social and SEO blogs
- Made B2B LinkedIn, blog and video content
- Used HubSpot, Simplero and WordPress
- Wrote a published press release featuring a local MP
Marketing Assistant Jun 2021 to Dec 2021
- Created social media images and captions
- Wrote SEO blog posts and weekly e-newsletters
Leading teams
- Team leadership and training
- Growing retainers
- Cross-selling services
- Smoother workflows
Tools
- WordPress and Wix
- GA4, Search Console, Ahrefs, Semrush
- Looker Studio and Optmyzr
- Microsoft Clarity
Certified
- Google Search Accredited
- Fundamentals of Marketing Accredited
- Mental Health First Aider
Education
- Business Studies Diploma, Itchen College
- Sociology A-Level
- Cloud Learn distance learning, 2020
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